We, Sanriotown.com, respect you, our user, and your privacy. It is our policy to comply with internationally recognized standards of personal data privacy protection and, in Hong Kong, with the Personal Data (Privacy)Ordinance (the "Ordinance"). For further information about the Ordinance, please visit http://www.pco.org.hk/ord.)
This statement set outs our privacy policies and practices in relation to the following:
WHAT INFORMATION IS COLLECTED
We collect three kinds of information from you.
The first kind is personally identifiable information ("Personally Identifiable Information") which we collect during your registration for any sanriotown.com services such as E-mail, message board etc ("Services"). Personally Identifiable Information includes your first and last name, year of birth, gender, country, occupation, annual income range, education, household size and alternative contact address.
The second kind is non-personally identifiable information which includes your IP address (your computer's unique signature), operating system, browser software, Internet Service Provider, domain type and other numeric codes which identify a computer ("Aggregated Information").
The third kind is personal information which we collect during your subscription for certain email marketing programs such as opt-in email, opt-in newsletter, polling and special promotions ("Subscription Information"). Subscription Information includes all your Personally Identifiable Information, your email address and topic(s) interested to you.
HOW INFORMATION IS USED
Personally Identifiable Information is used solely for the purpose of identifying, managing and servicing individual user.
Aggregated Information is collected to help us to compile aggregate statistics on site usage and to analyse our users' demographics, interests and behaviour. This will give us a better understanding of the needs of our users and design our services and products accordingly.
Subscription Information is used to deliver the emails or newsletters to users who have chosen to subscribe to such emails or newsletters.
WITH WHOM THE INFORMATION IS SHARED
We do not disclose any of your Personally Identifiable Information to any third parties except:
We only share the Aggregate Information about our users with our advertising partners. We need to do this so that our advertising partners can target their advertisements at the right audiences. Please however note that we do not give your Personally Identifiable Information to any of our advertising partners. You may request us to send to you further details of any advertisements on our web sites. We will ask our relevant advertising partners for those details and forward them to you by e-mail. For such request, please contact email@example.com.
We only share the Subscription Information with email marketers that sanriotown.com carefully selected to work with us in order to provide users emails or newsletter they selected to receive. We need to disclose the Subscription Information to the email marketers in order for users to receive the correct emails or newsletters which they opt-in to receive. The opt-in procedure is another method to ensure that users will only receive materials they wanted to receive. Any of our e-mails to you containing marketing materials will also include the details of an opt-out procedure under which you may choose not to receive any further marketing e-mails. If you have any questions regarding marketing e-mails from us or any third parties, please contact firstname.lastname@example.org.
HOW WE PROTECT CHILDREN UNDER THE AGE OF 13
Sanrio Digital (HK) Ltd
By registering for any of our services, you also consent to the transfer of any of your information collected by us to a jurisdiction outside Hong Kong which may not have any laws protecting personal data similar to the Ordinance.
If you have any questions concerning our use of your personal information, please contact us at:
Sanrio Digital (HK) Ltd
Last updated December/2010
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