Sanriodevelops and distributes a unique line of over 12,000 children’s gifts, stationery and accessory items. Hello Kitty is the company’s flagship character. Sanrio’s principal business activities include the design and sale of social communication gifts and greeting cards, publication and distribution of books and magazines, character licensing and adaptation services, and others. Consumers are primarily women of all ages. Sanrio was established in 1960, and has built a strong offline brand with a large consumer base and growing online following.
The year when they were born
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